We built this to solve a specific problem
Teaching e-commerce SEO without the usual fluff
Started in 2020 when we realized most SEO training treats e-commerce like any other site. Product pages need different optimization. Category structures need different thinking. We teach the technical pieces that actually move conversion rates.
Product pages are different
Standard SEO training ignores the technical challenges of e-commerce. When you have 10,000 product pages, manual optimization doesn't work. You need scalable systems.
We focus on schema implementation for product markup, handling inventory changes without losing rankings, and building category hierarchies that actually guide users. This comes from working with shops ranging from 500 to 50,000 SKUs.
Technical infrastructure matters more than content
Most shops lose rankings because of crawl budget issues, duplicate content from filter URLs, or broken canonicalization. These aren't content problems.
Our courses walk through actual site audits. You see real problems like pagination errors causing indexation bloat, or faceted navigation creating thousands of useless pages. Then you learn the fixes that prevent these patterns.
How we actually teach
Real site examples
Every session uses actual e-commerce sites. We show you the logs, the analytics, the Search Console data. You see what broken facets look like in crawl reports and how to fix them.
Technical depth
We cover regex for URL parameters, robots.txt optimization for large catalogs, and structured data testing. This isn't beginner content. It assumes you know HTML and can read server logs.
Group or private format
Group sessions work through common problems. Private lessons let you audit your actual site with an instructor. Both use the same technical curriculum, just different interaction styles.
Who teaches this
Kateryna Bilous
Technical SEO Specialist
Spent six years fixing crawl issues for multi-region e-commerce platforms. Focused on hreflang implementation and handling international inventory variations in search.
Darina Vos
Performance Optimization Lead
Works on Core Web Vitals for product pages and category load times. Teaches the connection between page speed, crawl efficiency, and ranking stability for large catalogs.
What you actually learn
We cover product page optimization that scales across thousands of URLs. This includes template-level changes, dynamic schema injection, and handling out-of-stock products without losing accumulated authority.
Category architecture gets detailed attention. You learn internal linking patterns that distribute authority, URL structures that support filtering without creating duplicate content, and breadcrumb schema that helps Google understand product relationships.
Technical audits are a core component. You practice identifying crawl traps, fixing redirect chains in migrated shops, and monitoring index coverage for large catalogs. We use actual tools like Screaming Frog and log analyzers.
