Live sessions with 6-12 participants. Includes collaborative exercises, peer review of optimization strategies, and group troubleshooting of technical issues. Sessions run twice weekly with recorded access for review.
SEO for E-commerce Programs
Structured learning tracks that cover technical optimization, content strategy, and conversion tactics specific to online stores.
How the program works
Three sequential tracks that build on each other. Start with fundamentals, move into technical implementation, then advanced conversion optimization.
Foundation Track
Product page optimization, category structure, internal linking patterns, and basic schema markup for e-commerce.
8 weeksTechnical Track
Site speed optimization, crawl budget management, faceted navigation handling, and product feed optimization.
10 weeksAdvanced Track
International SEO for multi-region stores, advanced schema implementation, conversion rate optimization through SEO, and competitive analysis.
12 weeksLearning formats available
Pick the format that matches your schedule and learning preference. Both options cover the same material with different interaction levels.
What you'll actually learn
This isn't theory. Each session involves hands-on work with real e-commerce scenarios. You'll optimize actual product pages, fix technical crawl issues, and implement schema markup that passes validation.
- Conduct technical audits using Screaming Frog and identify priority fixes
- Write product descriptions that rank without keyword stuffing
- Structure category pages to maximize internal link equity
- Implement JSON-LD schema for products, reviews, and breadcrumbs
- Set up proper canonicalization for faceted navigation
- Optimize site speed specifically for product and category pages
Your instructors
Three practitioners who work with e-commerce sites daily. They teach the methods they actually use, not outdated textbook approaches.
Elena Theron
Technical SEO Lead
Handles technical optimization for stores processing 50k+ monthly transactions. Focuses on crawl efficiency and site speed.
Nadia Pretorius
Content Strategy
Develops product content frameworks that scale across thousands of SKUs. Specializes in programmatic optimization.
Renske Marais
Schema Implementation
Implements advanced structured data for multi-region e-commerce platforms. Works primarily with enterprise clients.