SEO for E-commerce Programs

Structured learning tracks that cover technical optimization, content strategy, and conversion tactics specific to online stores.

E-commerce SEO learning environment

How the program works

Three sequential tracks that build on each other. Start with fundamentals, move into technical implementation, then advanced conversion optimization.

1

Foundation Track

Product page optimization, category structure, internal linking patterns, and basic schema markup for e-commerce.

8 weeks
2

Technical Track

Site speed optimization, crawl budget management, faceted navigation handling, and product feed optimization.

10 weeks
3

Advanced Track

International SEO for multi-region stores, advanced schema implementation, conversion rate optimization through SEO, and competitive analysis.

12 weeks

Learning formats available

Pick the format that matches your schedule and learning preference. Both options cover the same material with different interaction levels.

Group Sessions

Live sessions with 6-12 participants. Includes collaborative exercises, peer review of optimization strategies, and group troubleshooting of technical issues. Sessions run twice weekly with recorded access for review.

Live instruction Peer collaboration Lower cost per hour Recorded sessions

Individual Tutoring

One-on-one instruction tailored to your specific store setup and challenges. Direct feedback on your actual product pages, custom optimization plans, and flexible scheduling. Sessions adapt to your pace and focus areas.

Personalized pace Your store focus Flexible scheduling Direct feedback
SEO training session in progress

What you'll actually learn

This isn't theory. Each session involves hands-on work with real e-commerce scenarios. You'll optimize actual product pages, fix technical crawl issues, and implement schema markup that passes validation.

  • Conduct technical audits using Screaming Frog and identify priority fixes
  • Write product descriptions that rank without keyword stuffing
  • Structure category pages to maximize internal link equity
  • Implement JSON-LD schema for products, reviews, and breadcrumbs
  • Set up proper canonicalization for faceted navigation
  • Optimize site speed specifically for product and category pages

Your instructors

Three practitioners who work with e-commerce sites daily. They teach the methods they actually use, not outdated textbook approaches.

Elena Theron

Elena Theron

Technical SEO Lead

Handles technical optimization for stores processing 50k+ monthly transactions. Focuses on crawl efficiency and site speed.

Technical audits JavaScript SEO
Nadia Pretorius

Nadia Pretorius

Content Strategy

Develops product content frameworks that scale across thousands of SKUs. Specializes in programmatic optimization.

Content scaling Product optimization
Renske Marais

Renske Marais

Schema Implementation

Implements advanced structured data for multi-region e-commerce platforms. Works primarily with enterprise clients.

Schema markup International SEO